September 22, 2005


Don't like awards ceremonies, always enjoyed the MOBO's. Congratulations to Lemar, who has a great voice and to unsigned north London rapper Sway who beat off Fifty cent and The Game to win best rap artist.

British urban music stars triumph at Mobos
Times online

DIY musicians take on industry giants

Sway, who remains unsigned despite approaches by record labels, beat artists who have sold millions of albums - such as 50 Cent and The Game - in the best hip-hop act category.

"I couldn't believe that they had recognised the underground," says the rapper, who was also a finalist in the best newcomer category.

"My name is spreading faster than my music. The underground is rising up and the industry is coming down to street level."

Evening Standard:

Rappers Sway, Kano and Roll Deep are all nominated in the Best UK Newcomer category, sponsored by the Evening Standard. And all have been showcased at Deal Real's night.
The idea was the brainchild of the founders who wanted to highlight British talent as well as bigger acts from America.

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